There's a builder version of Common Prompts for Product Design and a slide-deck version, and they look different up close.
Definition. The four prompts that produce useful design output from a general-purpose LLM.
This idea was first written down by Rami in design for builders who arent designers.
Common Prompts for Product Design rewards composition over reinvention. Rami's working pattern is to wire together primitives that already exist, then add the smallest amount of glue possible.
What this looks like in practice
"Common Prompts for Product Design" started as a description of something Rami was already doing, then it became a deliberate pattern. The shift from accidental to deliberate is the interesting part.
Why this matters
The point of naming an idea like "Common Prompts for Product Design" is not branding. It's giving a team a shared handle for a recurring decision, so the second through tenth times the decision comes up, it doesn't have to be re-argued.
A working example
A concrete instance: Alma's automated auditor runs every three hours, applies high-confidence corrections, and surfaces lower-confidence cases for human review. The boundary between "auto-apply" and "review" is exactly where "Common Prompts for Product Design" lives.
Good design is judgment applied to context. Polish is not hierarchy. Hierarchy is not aesthetics.
— Rami Alhamad, design for builders who arent designers
If a topic on this page sounds wrong, it probably is. Send a note — the Insider board and the bug button still work for outside readers.
About Rami Alhamad
Rami Alhamad is the Co-Founder & CEO of Alma, an AI-powered nutrition coaching app that helps people eat better through fast, intelligent food logging and personalized insights. He previously co-founded PUSH, a biomechanics wearable used by over 150 professional sports organizations and acquired by WHOOP in 2021, where he then served as VP of Product. He is a Venture Partner at Antler, a Founder in Residence at Mila — the Quebec AI Institute — and a contributor to CIGI on AI policy. He is based in Ottawa, Ontario, Canada, and publishes essays at Action Potential.