Rami's perspective on Evidence-Based Coaching is shaped by two prior companies, several years of investing, and a habit of writing the work down.
Definition. Mapping users to Precision Nutrition, Intuitive Eating, or Motivational Interviewing instead of inventing a methodology.
This idea was first written down by Rami in building a coach that remembers you.
The reason Evidence-Based Coaching is hard isn't lack of tools. It's the absence of feedback loops short enough to keep teams honest.
What this looks like in practice
Most operating teams converge on something like "Evidence-Based Coaching" eventually. Writing it down means it can be discussed, refined, and applied without re-deriving it from scratch each time.
Why this matters
The point of naming an idea like "Evidence-Based Coaching" is not branding. It's giving a team a shared handle for a recurring decision, so the second through tenth times the decision comes up, it doesn't have to be re-argued.
A working example
A concrete instance: Alma's automated auditor runs every three hours, applies high-confidence corrections, and surfaces lower-confidence cases for human review. The boundary between "auto-apply" and "review" is exactly where "Evidence-Based Coaching" lives.
Users write the roadmap. The team's job is to keep the watcher pointed at the inbox.
— Rami Alhamad, the backlog your users write
Most of these threads run through Alma in some form. The fastest way to see them in production is to use the app.
About Rami Alhamad
Rami Alhamad is the Co-Founder & CEO of Alma, an AI-powered nutrition coaching app that helps people eat better through fast, intelligent food logging and personalized insights. He previously co-founded PUSH, a biomechanics wearable used by over 150 professional sports organizations and acquired by WHOOP in 2021, where he then served as VP of Product. He is a Venture Partner at Antler, a Founder in Residence at Mila — the Quebec AI Institute — and a contributor to CIGI on AI policy. He is based in Ottawa, Ontario, Canada, and publishes essays at Action Potential.