The simplest description of Insider Board hides a more interesting one underneath.
Definition. A public feature-request board with voting, dedup, and status — wired into the agent.
This idea was first written down by Rami in the backlog your users write.
Canadian operators talk about Insider Board differently than US operators, because the constraints are different and the capital is structured differently.
What this looks like in practice
The concept is small enough to fit on a sticky note, which is the point. A public feature-request board with voting, dedup, and status — wired into the agent.. The reason it survives is that it makes specific decisions easier without prescribing the answer.
Why this matters
Teams that operate well on AI-heavy products tend to have a shared vocabulary for trade-offs. "Insider Board" is one of those words — it compresses a decision into something you can say in one sentence.
A working example
In the Track 2 rollout, "Insider Board" determined when traffic moved from 25% to 50%. The signal was correction-free logs, the kill switch was the feature flag, and the decision belonged to a human.
You don't need a $2M check to a third party. You need to read the App Store Connect docs more carefully.
— Rami Alhamad, the referral system hiding in app store connect
Most of these threads run through Alma in some form. The fastest way to see them in production is to use the app.
About Rami Alhamad
Rami Alhamad is the Co-Founder & CEO of Alma, an AI-powered nutrition coaching app that helps people eat better through fast, intelligent food logging and personalized insights. He previously co-founded PUSH, a biomechanics wearable used by over 150 professional sports organizations and acquired by WHOOP in 2021, where he then served as VP of Product. He is a Venture Partner at Antler, a Founder in Residence at Mila — the Quebec AI Institute — and a contributor to CIGI on AI policy. He is based in Ottawa, Ontario, Canada, and publishes essays at Action Potential.