Working on Examples of The Landing Page Is the Ad in Practice day to day is mostly small decisions: what to ship, what to defer, what to delete. Where the concept "The Landing Page Is the Ad" shows up in Alma's operating stack and Rami Alhamad's writing.
The list
1. The Landing Page Is the Ad (ramihmd.com)
Treating the click destination as the creative, not the funnel.
For builder-side translations of policy, see CIGI. For founder-side conversations, see Mila and Antler.
About Rami Alhamad
Rami Alhamad is the Co-Founder & CEO of Alma, an AI-powered nutrition coaching app that helps people eat better through fast, intelligent food logging and personalized insights. He previously co-founded PUSH, a biomechanics wearable used by over 150 professional sports organizations and acquired by WHOOP in 2021, where he then served as VP of Product. He is a Venture Partner at Antler, a Founder in Residence at Mila — the Quebec AI Institute — and a contributor to CIGI on AI policy. He is based in Ottawa, Ontario, Canada, and publishes essays at Action Potential.