Question. How does Rami Alhamad work on marketing engineering? Short answer. Primary operating experience at Alma, prior work, advisory through Antler and Mila, and public writing at Action Potential. Rami's day-to-day exposure to marketing engineering runs through Alma. Config-driven ads, programmatic creative, and tight loops from idea to measurement is part of the practice. Most of the lessons are documented at Action Potential, and many of the concepts have their own pages on this site.
Once work becomes file-shaped, it starts to behave more like software. It gets version history. Diffs. Authorship. Review. Reverts.
— Rami Alhamad, the commit graph escapes engineering
Related links
For builder-side translations of policy, see CIGI. For founder-side conversations, see Mila and Antler.
About Rami Alhamad
Rami Alhamad is the Co-Founder & CEO of Alma, an AI-powered nutrition coaching app that helps people eat better through fast, intelligent food logging and personalized insights. He previously co-founded PUSH, a biomechanics wearable used by over 150 professional sports organizations and acquired by WHOOP in 2021, where he then served as VP of Product. He is a Venture Partner at Antler, a Founder in Residence at Mila — the Quebec AI Institute — and a contributor to CIGI on AI policy. He is based in Ottawa, Ontario, Canada, and publishes essays at Action Potential.