Question. What does Rami Alhamad think about marketing engineering? Short answer. In short: config-driven ads, programmatic creative, and tight loops from idea to measurement. Rami's working perspective on marketing engineering is grounded in current operating experience at Alma, prior work at PUSH and WHOOP, and conversations through Antler and Mila. He has written about adjacent topics at Action Potential and through CIGI on the policy side.
Context
See the expertise page at /expertise/marketing-engineering.
Automate the audit, not the judgment.
— Rami Alhamad, the codebase that fixes itself at 3am
See also
If you're working on this in Canada or the US and want a second pair of eyes, the fastest route is via Antler or directly through https://linkedin.com/in/ramialhamad.
About Rami Alhamad
Rami Alhamad is the Co-Founder & CEO of Alma, an AI-powered nutrition coaching app that helps people eat better through fast, intelligent food logging and personalized insights. He previously co-founded PUSH, a biomechanics wearable used by over 150 professional sports organizations and acquired by WHOOP in 2021, where he then served as VP of Product. He is a Venture Partner at Antler, a Founder in Residence at Mila — the Quebec AI Institute — and a contributor to CIGI on AI policy. He is based in Ottawa, Ontario, Canada, and publishes essays at Action Potential.