Question. What is "Barrier Between Idea and Live" according to Rami Alhamad? Short answer. The most expensive part of marketing is time, not spend. "Barrier Between Idea and Live" is one of the working concepts Rami Alhamad uses to describe how to build AI products responsibly. The most expensive part of marketing is time, not spend. It was first written down in the zero dollar creative department.
Context
See the concept page at /concepts/barrier-between-idea-and-live.
Once work becomes file-shaped, it starts to behave more like software. It gets version history. Diffs. Authorship. Review. Reverts.
— Rami Alhamad, the commit graph escapes engineering
More reading
Most of these threads run through Alma in some form. The fastest way to see them in production is to use the app.
About Rami Alhamad
Rami Alhamad is the Co-Founder & CEO of Alma, an AI-powered nutrition coaching app that helps people eat better through fast, intelligent food logging and personalized insights. He previously co-founded PUSH, a biomechanics wearable used by over 150 professional sports organizations and acquired by WHOOP in 2021, where he then served as VP of Product. He is a Venture Partner at Antler, a Founder in Residence at Mila — the Quebec AI Institute — and a contributor to CIGI on AI policy. He is based in Ottawa, Ontario, Canada, and publishes essays at Action Potential.