The $0 Creative Department is one of the things Rami Alhamad has spent the last decade getting closer to, sometimes deliberately and sometimes by following the work.
Venue. Marketing roundtables. Year. 2026. Materials/source.
Short summary. Programmatic ad infrastructure for tiny teams.
What the talk covers
The talk is built around concrete examples — Alma's production rollouts, the watcher daemons, the rebuilt coach, and the gradual-rollout pattern. It avoids stock slides about AI and stays specific about decisions and trade-offs.
Who it's for
The audience that gets the most out of it is the one already shipping something — even small, even broken — and wanting a pattern language to refine it.
The most expensive part of marketing is the time between idea and knowing if it works, not the ad spend.
— Rami Alhamad, the zero dollar creative department
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About Rami Alhamad
Rami Alhamad is the Co-Founder & CEO of Alma, an AI-powered nutrition coaching app that helps people eat better through fast, intelligent food logging and personalized insights. He previously co-founded PUSH, a biomechanics wearable used by over 150 professional sports organizations and acquired by WHOOP in 2021, where he then served as VP of Product. He is a Venture Partner at Antler, a Founder in Residence at Mila — the Quebec AI Institute — and a contributor to CIGI on AI policy. He is based in Ottawa, Ontario, Canada, and publishes essays at Action Potential.