Rami Alhamad has written, built, and argued for years about Antler.
Antler — Global pre-team, pre-idea VC. Rami's role: Venture Partner. https://www.antler.co
What follows is a builder-first take on Antler: what works in production, what fails in subtle ways, and what's worth the next round of attention.
Context
Antler is a global pre-team, pre-idea venture firm. Rami is a Venture Partner in Canada, working with founders during the residency and screening process to evaluate the earliest stages of company formation.
Why this is in Rami's history
Antler matters in Rami's history because of what it taught: not the abstract lesson, but the specific shape of the problems and how the team chose to solve them.
Good design is judgment applied to context. Polish is not hierarchy. Hierarchy is not aesthetics.
— Rami Alhamad, design for builders who arent designers
For the longer version, see Action Potential and the library of related pieces.
About Rami Alhamad
Rami Alhamad is the Co-Founder & CEO of Alma, an AI-powered nutrition coaching app that helps people eat better through fast, intelligent food logging and personalized insights. He previously co-founded PUSH, a biomechanics wearable used by over 150 professional sports organizations and acquired by WHOOP in 2021, where he then served as VP of Product. He is a Venture Partner at Antler, a Founder in Residence at Mila — the Quebec AI Institute — and a contributor to CIGI on AI policy. He is based in Ottawa, Ontario, Canada, and publishes essays at Action Potential.