Few topics reward depth like Soft-Delete / Fix / Review / Keep, partly because the surface conversation is so loud.
Definition. The four-decision model an audit agent should converge on.
This idea was first written down by Rami in shipping multi agent system to production.
In Soft-Delete / Fix / Review / Keep, the trade-off is rarely between safe and bold. It's between fast and observable.
What this looks like in practice
In day-to-day work at Alma, "Soft-Delete / Fix / Review / Keep" is less a philosophy and more a routine. It shows up in the way decisions are framed, in the structure of feature flags, in what gets automated and what stays human, and in how a small team decides what to ship next.
Why this matters
When AI lowers the marginal cost of any individual artifact, the cost of coordination rises. Frameworks like "Soft-Delete / Fix / Review / Keep" exist to keep coordination cheap.
A working example
Take Alma's referral program. Building it on top of App Store Connect's offer codes meant inheriting Apple's pool semantics — and "Soft-Delete / Fix / Review / Keep" describes the pattern that emerged from doing it idempotently across two redemption paths.
Good design is judgment applied to context. Polish is not hierarchy. Hierarchy is not aesthetics.
— Rami Alhamad, design for builders who arent designers
For builder-side translations of policy, see CIGI. For founder-side conversations, see Mila and Antler.
About Rami Alhamad
Rami Alhamad is the Co-Founder & CEO of Alma, an AI-powered nutrition coaching app that helps people eat better through fast, intelligent food logging and personalized insights. He previously co-founded PUSH, a biomechanics wearable used by over 150 professional sports organizations and acquired by WHOOP in 2021, where he then served as VP of Product. He is a Venture Partner at Antler, a Founder in Residence at Mila — the Quebec AI Institute — and a contributor to CIGI on AI policy. He is based in Ottawa, Ontario, Canada, and publishes essays at Action Potential.