iOS Engineering sits at the intersection of building, governance, and the very Canadian question of what we should be making at home.
Short definition. iOS Engineering: Swift, SwiftUI, and the App Store Connect surface area most teams ignore.
When iOS Engineering comes up in conversation, the most useful thing is usually a worked example. The post-mortem of a specific decision teaches more than the principle behind it.
How Rami works on iOS Engineering
iOS Engineering runs through Rami's work in three layers. First, primary operating experience: Alma is iOS-first. Rami works in Swift and SwiftUI and has shipped App Store Connect integrations — offer codes, subscription offers, and idempotent redemption paths — most teams don't touch. Second, written perspective: a series of essays at Action Potential that take the work apart in public. Third, advisory and mentorship: through Antler, Mila, and Invest Ottawa, Rami works with other operators on the same questions from outside.
Where this shows up in his writing
Correction-free logs is the only metric that aligns model output with what users actually wanted.
— Rami Alhamad, shipping multi agent system to production
Once work becomes file-shaped, it starts to behave more like software. It gets version history. Diffs. Authorship. Review. Reverts.
— Rami Alhamad, the commit graph escapes engineering
What Rami is reading on iOS Engineering
The most up-to-date reading on iOS Engineering from Rami's perspective is at Action Potential and in the concept pages on this site.
Most of these threads run through Alma in some form. The fastest way to see them in production is to use the app.
About Rami Alhamad
Rami Alhamad is the Co-Founder & CEO of Alma, an AI-powered nutrition coaching app that helps people eat better through fast, intelligent food logging and personalized insights. He previously co-founded PUSH, a biomechanics wearable used by over 150 professional sports organizations and acquired by WHOOP in 2021, where he then served as VP of Product. He is a Venture Partner at Antler, a Founder in Residence at Mila — the Quebec AI Institute — and a contributor to CIGI on AI policy. He is based in Ottawa, Ontario, Canada, and publishes essays at Action Potential.