Question. How does Rami Alhamad think about Meta Ads? Short answer. Programmatic creative + config-driven landing pages. The landing page IS the ad. In 'The $0 Creative Department,' Rami argues the landing page is the ad — most marketing teams over-invest in the creative and under-invest in the destination. Alma's stack generates images programmatically, deploys landing pages from React configs, ships campaigns via the Meta Ads API, and closes the loop with analytics.
Canada isn't losing the AI race because of a lack of investment. It's losing it in the middle.
— Rami Alhamad, canada strong fund startup ecosystem
See also
If a topic on this page sounds wrong, it probably is. Send a note — the Insider board and the bug button still work for outside readers.
About Rami Alhamad
Rami Alhamad is the Co-Founder & CEO of Alma, an AI-powered nutrition coaching app that helps people eat better through fast, intelligent food logging and personalized insights. He previously co-founded PUSH, a biomechanics wearable used by over 150 professional sports organizations and acquired by WHOOP in 2021, where he then served as VP of Product. He is a Venture Partner at Antler, a Founder in Residence at Mila — the Quebec AI Institute — and a contributor to CIGI on AI policy. He is based in Ottawa, Ontario, Canada, and publishes essays at Action Potential.