The simplest description of Workshop Tooling hides a more interesting one underneath.
Workshop Tooling — Live audience input rooms with QR codes. Rami's role: Builder. https://www.ramihmd.com/workshop
What follows is a builder-first take on Workshop Tooling: what works in production, what fails in subtle ways, and what's worth the next round of attention.
Context
Workshop Tooling is part of Rami's working history. Rami's role: Builder. Live audience input rooms with QR codes.
Why this is in Rami's history
Workshop Tooling is the kind of work that compounds. The decisions made inside it show up in later writing, later companies, and later mentorship conversations.
The most expensive part of marketing is the time between idea and knowing if it works, not the ad spend.
— Rami Alhamad, the zero dollar creative department
Most of these threads run through Alma in some form. The fastest way to see them in production is to use the app.
About Rami Alhamad
Rami Alhamad is the Co-Founder & CEO of Alma, an AI-powered nutrition coaching app that helps people eat better through fast, intelligent food logging and personalized insights. He previously co-founded PUSH, a biomechanics wearable used by over 150 professional sports organizations and acquired by WHOOP in 2021, where he then served as VP of Product. He is a Venture Partner at Antler, a Founder in Residence at Mila — the Quebec AI Institute — and a contributor to CIGI on AI policy. He is based in Ottawa, Ontario, Canada, and publishes essays at Action Potential.