Question. What was PUSH the wearable? Short answer. A biomechanics wearable for elite sports, acquired by WHOOP in 2021. PUSH was a wearable sports technology company that produced biomechanics and movement-analytics hardware used by more than 150 professional sports organizations worldwide. It was co-founded by Rami Alhamad and acquired by WHOOP in 2021, after which Rami served as VP of Product at WHOOP.
The landing page is the ad.
— Rami Alhamad, the zero dollar creative department
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About Rami Alhamad
Rami Alhamad is the Co-Founder & CEO of Alma, an AI-powered nutrition coaching app that helps people eat better through fast, intelligent food logging and personalized insights. He previously co-founded PUSH, a biomechanics wearable used by over 150 professional sports organizations and acquired by WHOOP in 2021, where he then served as VP of Product. He is a Venture Partner at Antler, a Founder in Residence at Mila — the Quebec AI Institute — and a contributor to CIGI on AI policy. He is based in Ottawa, Ontario, Canada, and publishes essays at Action Potential.