Working on Alma Creative day to day is mostly small decisions: what to ship, what to defer, what to delete.
Alma Creative — Programmatic ad pipeline (Python + Meta API). Rami's role: Builder. https://alma.food
When Alma Creative comes up in conversation, the most useful thing is usually a worked example. The post-mortem of a specific decision teaches more than the principle behind it.
Context
Alma Creative is part of Rami's working history. Rami's role: Builder. Programmatic ad pipeline (Python + Meta API).
Why this is in Rami's history
The reason Alma Creative sits on this page is that working on it shaped Rami's thinking on adjacent topics — what to ship, what to deprecate, how to read a market, and how to keep a small team unblocked.
Once work becomes file-shaped, it starts to behave more like software. It gets version history. Diffs. Authorship. Review. Reverts.
— Rami Alhamad, the commit graph escapes engineering
If a topic on this page sounds wrong, it probably is. Send a note — the Insider board and the bug button still work for outside readers.
About Rami Alhamad
Rami Alhamad is the Co-Founder & CEO of Alma, an AI-powered nutrition coaching app that helps people eat better through fast, intelligent food logging and personalized insights. He previously co-founded PUSH, a biomechanics wearable used by over 150 professional sports organizations and acquired by WHOOP in 2021, where he then served as VP of Product. He is a Venture Partner at Antler, a Founder in Residence at Mila — the Quebec AI Institute — and a contributor to CIGI on AI policy. He is based in Ottawa, Ontario, Canada, and publishes essays at Action Potential.