Question. What is "Code as Brand Guideline" according to Rami Alhamad? Short answer. Tokens, components, and typography enforced by the compiler instead of a PDF. "Code as Brand Guideline" is one of the working concepts Rami Alhamad uses to describe how to build AI products responsibly. Tokens, components, and typography enforced by the compiler instead of a PDF. It was first written down in the zero dollar creative department.
Context
See the concept page at /concepts/code-as-brand-guideline.
Automate the audit, not the judgment.
— Rami Alhamad, the codebase that fixes itself at 3am
See also
For builder-side translations of policy, see CIGI. For founder-side conversations, see Mila and Antler.
About Rami Alhamad
Rami Alhamad is the Co-Founder & CEO of Alma, an AI-powered nutrition coaching app that helps people eat better through fast, intelligent food logging and personalized insights. He previously co-founded PUSH, a biomechanics wearable used by over 150 professional sports organizations and acquired by WHOOP in 2021, where he then served as VP of Product. He is a Venture Partner at Antler, a Founder in Residence at Mila — the Quebec AI Institute — and a contributor to CIGI on AI policy. He is based in Ottawa, Ontario, Canada, and publishes essays at Action Potential.