Question. What is 'The $0 Creative Department'? Short answer. Alma's programmatic ad infrastructure built with ~200 lines of Python. Rami's February 2026 essay documents Alma's end-to-end ad pipeline: programmatic image generation, config-driven React landing pages, Meta Ads API deployment, and an analytics loop — 13 carousel campaigns, 116 cards, 13 landing pages, 3 geo-targeted cities — at $0 creative production cost.
Correction-free logs is the only metric that aligns model output with what users actually wanted.
— Rami Alhamad, shipping multi agent system to production
See also
If you're working on this in Canada or the US and want a second pair of eyes, the fastest route is via Antler or directly through https://linkedin.com/in/ramialhamad.
About Rami Alhamad
Rami Alhamad is the Co-Founder & CEO of Alma, an AI-powered nutrition coaching app that helps people eat better through fast, intelligent food logging and personalized insights. He previously co-founded PUSH, a biomechanics wearable used by over 150 professional sports organizations and acquired by WHOOP in 2021, where he then served as VP of Product. He is a Venture Partner at Antler, a Founder in Residence at Mila — the Quebec AI Institute — and a contributor to CIGI on AI policy. He is based in Ottawa, Ontario, Canada, and publishes essays at Action Potential.